Send multiple messages to the same audience as part of the same direct mail campaign to reinforce your message and remind your leads of what you want them to do. In some cases, customers need to see your same message 11 times before they decide to take action. Most marketing efforts start to pay off by the third drop. In fact, you shouldn't feel discouraged if people don't engage after the first drop. It's not enough to deliver just one message and hope for the best.
The key to any successful direct mail campaign is consistency. This pacing is enough to prevent mail overload while still keeping your prospective and existing customers aware of new promotions and offerings from your business. RELATED: 8 Campaign-Crushing Direct Mail Blunders to Avoid Direct mail frequencyĪ good rule of thumb, according to the American Marketing Association, is to deliver mail drops every 21 days.
But how much is too much mail? You don't want to bombard potential customers with mail, but you also don't want them to forget about you. So, you're excited at the prospect of adding direct mail to your marketing efforts. Here is some advice on how you can leverage people's love of getting the mail to get the best responses and engagement for your promotional and marketing materials. In fact, it's one of the best ways to stand out from your competitors by breaking through all the digital clutter that piles up in our inboxes. As we've discussed, direct mail in the 2020s is far from outdated. This information is important for marketers, who are often conflicted when it comes to deciding what marketing strategy is best. The additional effort that goes into sending something through the mail, rather than email, makes people feel important. A recent report from the United States Postal Service found that millennials, Gen-Xers, and Baby Boomers all love getting mail, whether they receive personal letters and cards, or promotional and marketing materials. Do you remember being a kid and getting excited when you got something in the mail? You'd excitedly tear open the envelope, wondering what could be inside.įor a lot of us, that feeling never went away.Įven as adults, people still LOVE getting mail.
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